[Jobs] Fwd: Job Posting: Ketchum - Senior Research Associate, Predictive Analytics

[Leora Lawton]

Ketchum Global Research & Analytics is hiring for a Senior Research
Associate in our predictive analytics department.  If you are interested or
have any questions, please feel free to contact me at
orin.puniello at ketchum.com or apply here
<https://employee-ketchum.icims.com/jobs/8590/senior-research-associate%2c-predictive-analytics/job>.
Details about job are below.



Best,



Orin



*Orin Puniello*

*Sr. Project Manager, Predictive Analytics*





*Senior Research Associate, Predictive Analytics*



The overall mission of this position is to support predictive and advance
analytics for internal and external clients across the Ketchum network.
The Senior Research Associate will help raise awareness of Ketchum Global
Research & Analytics (KGRA) among account teams, providing outstanding
service and strategic counsel to clients inside and outside the agency, and
raising the overall caliber of research at Ketchum.



*Responsibilities**:*

   - *Execution of predictive modeling under the guidance of senior staff,
   including:*
      - Cleaning data
      - Develop testable hypotheses for clients
      - Determining proper methods to answer client questions
      - Running of advanced analytic techniques, including but not limited
      to, multivariate regressions, discrete choice modeling, conjoint
analysis,
      MaxdDiff, structural equation modeling, time-series/panel data methods,
      path analysis, factor analysis, or survival analysis
      - Interpretation and visualization of results.


   - *Leveraging secondary data under the guidance of senior staff to:*
      - Develop target profiles
      - Test research hypothesis
      - Segment consumer groups
      - Spot industry/consumer trends


   - *Conduct test and learns with new data and statistical techniques to
   help meet client challenges.*


   - *Aiding in the preparation of research proposals, both to Ketchum
   Agency clients and to other outside companies who need research services.*


   - *Understand client objectives and distill findings that are insightful
   and actionable.*
      - Develop concise, well-thought out reports and presentations that
      tell a story and serve to inform account teams and clients who may be
      less-versed with data from research and/or measurement platforms

*Qualifications**:*

   - 1+ years of research experience; advanced degree in a relevant field
   desired but not necessary.
   - SPSS, Stata, SAS, R, or similar statistical package capabilities
   - Strong statistical, writing, and public speaking/presentation skills.
   - Client service, teamwork, and marketing orientation.
   - The ability to work with minimal supervision and guidance.
   - Willingness to learn new approaches and tools
   - The ability to work on multiple projects concurrently.
   - Knowledge of/Expertise in any or all of the following preferred:
      - Secondary databases, such as GfK MRI, Scarborough,  or Comscore
      - Marketing Mixed Modeling
      - Atlas.ti, NVivo, or similar qualitative data analysis tools
      - SQL or similar language coding
      - Social media measurement and social media monitoring tools, such as
      Radian6, Sysomos
      - Experience with Customer Relationship Management (CRM) such as
      Salesforce or Sugar.
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