<div dir="ltr"><div class="gmail_quote"><div lang="EN-US" link="#0563C1" vlink="#954F72"><div class="m_7214562185511566937WordSection1"><br><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black"><u></u> <u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black">Ketchum Global Research & Analytics is hiring for a Senior Research Associate in our predictive analytics department.  If you are interested or have any questions, please feel free to contact me at <a href="mailto:orin.puniello@ketchum.com" target="_blank">orin.puniello@ketchum.com</a> or apply <a href="https://employee-ketchum.icims.com/jobs/8590/senior-research-associate%2c-predictive-analytics/job" target="_blank">here</a>.   Details about job are below.<u></u><u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black"><u></u> <u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black">Best,<u></u><u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black"><u></u> <u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black">Orin<u></u><u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black"><u></u> <u></u></span></p><p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#4c4c4c">Orin Puniello<u></u><u></u></span></b></p><p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#4c4c4c">Sr. Project Manager, Predictive Analytics<u></u><u></u></span></b></p><p class="MsoNormal" style="text-autospace:none"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><u></u> <u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black"><u></u> <u></u></span></p><p class="MsoNormal" style="background:white"><b><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black">Senior Research Associate, Predictive Analytics</span></b><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"><u></u><u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black"> </span><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"><u></u><u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black">The overall mission of this position is to support predictive and advance analytics for internal and external clients across the Ketchum network.  The Senior Research Associate will help raise awareness of Ketchum Global Research & Analytics (KGRA) among account teams, providing outstanding service and strategic counsel to clients inside and outside the agency, and raising the overall caliber of research at Ketchum. </span><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"><u></u><u></u></span></p><p class="MsoNormal" style="background:white"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black"> </span><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"><u></u><u></u></span></p><p class="MsoNormal" style="margin-bottom:7.5pt;background:white"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Responsibilities</span></b><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">:<u></u><u></u></span></b></p><ul type="disc"><li class="MsoNormal" style="color:black;background:white"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Execution of predictive modeling under the guidance of senior staff, including:</span></b> <span style="font-size:9.0pt;font-family:"Arial",sans-serif"><u></u><u></u></span></li><ul type="circle"><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Cleaning data<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Develop testable hypotheses for clients<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Determining proper methods to answer client questions<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Running of advanced analytic techniques, including but not limited to, multivariate regressions, discrete choice modeling, conjoint analysis, MaxdDiff, structural equation modeling, time-series/panel data methods, path analysis, factor analysis, or survival analysis<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Interpretation and visualization of results.<u></u><u></u></span></li></ul></ul><ul type="disc"><li class="MsoNormal" style="color:black;background:white"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Leveraging secondary data under the guidance of senior staff to:</span></b> <span style="font-size:9.0pt;font-family:"Arial",sans-serif"><u></u><u></u></span></li><ul type="circle"><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Develop target profiles<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Test research hypothesis<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Segment consumer groups<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Spot industry/consumer trends<u></u><u></u></span></li></ul></ul><ul type="disc"><li class="MsoNormal" style="color:black;background:white"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Conduct test and learns with new data and statistical techniques to help meet client challenges.</span></b><span style="font-size:9.0pt;font-family:"Arial",sans-serif"><u></u><u></u></span></li></ul><ul type="disc"><li class="MsoNormal" style="color:black;background:white"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Aiding in the preparation of research proposals, both to Ketchum Agency clients and to other outside companies who need research services.</span></b><span style="font-size:9.0pt;font-family:"Arial",sans-serif"><u></u><u></u></span></li></ul><ul type="disc"><li class="MsoNormal" style="color:black;background:white"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Understand client objectives and distill findings that are insightful and actionable.</span></b> <span style="font-size:9.0pt;font-family:"Arial",sans-serif"><u></u><u></u></span></li><ul type="circle"><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Develop concise, well-thought out reports and presentations that tell a story and serve to inform account teams and clients who may be less-versed with data from research and/or measurement platforms<u></u><u></u></span></li></ul></ul><p class="MsoNormal" style="margin-bottom:7.5pt;background:white"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Qualifications</span></b><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">:<u></u><u></u></span></b></p><ul type="disc"><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">1+ years of research experience; advanced degree in a relevant field desired but not necessary.<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">SPSS, Stata, SAS, R, or similar statistical package capabilities<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Strong statistical, writing, and public speaking/presentation skills.<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Client service, teamwork, and marketing orientation.<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">The ability to work with minimal supervision and guidance.<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Willingness to learn new approaches and tools<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">The ability to work on multiple projects concurrently.<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Knowledge of/Expertise in any or all of the following preferred:</span> <span style="font-size:9.0pt;font-family:"Arial",sans-serif"><u></u><u></u></span></li><ul type="circle"><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Secondary databases, such as GfK MRI, Scarborough,  or Comscore<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Marketing Mixed Modeling<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Atlas.ti, NVivo, or similar qualitative data analysis tools<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">SQL or similar language coding<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Social media measurement and social media monitoring tools, such as Radian6, Sysomos<u></u><u></u></span></li><li class="MsoNormal" style="color:black;background:white"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Experience with Customer Relationship Management (CRM) such as Salesforce or Sugar.<u></u><u></u></span></li></ul></ul><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><u></u> <u></u></p></div></div></div><div class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><br></div></div></div>
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