<div dir="ltr"><div class="gmail_quote"><div dir="ltr"><div>Hi Leora,<br></div><div><br></div><div>A friend of mine asked me to put the word out for a job in his division at Kaiser Permanente. Below is the description. If anyone is curious about it they could contact me (<a href="mailto:wsprague@berkeley.edu" target="_blank">wsprague@berkeley.edu</a> or James Xu (<a href="mailto:chun.x.xu@kp.org" target="_blank">chun.x.xu@kp.org</a>) for more information. </div>
<div><br></div><div>Note that one would need to apply for th position on the website <a href="http://kaiserpermanentejobs.org/default.aspx" target="_blank">http://kaiserpermanentejobs.org/default.aspx</a>, and put in a search for job #202826.</div>
<div><br></div><div><br></div><div>Job Name: Senior Analyst - Market Strategy Analysis <br> Job Number: 202826 <br><br> No matter what your job title, the work you do at Kaiser Permanente supports the health and well-being of the millions of men, women, and children who turn to us for care. That�s because all of us�from our talented�corporate and business professionals to our care delivery experts who meet the needs of our members every day�are committed to providing the best possible care experience. With locations across the United States, we offer the opportunity to build a rewarding career in an environment that supports your success. Join us and put your beliefs into practice. <br>
<br> The Direct Marketing group is responsible for developing and implementing targeted direct response marketing strategies to support business line growth objectives. This position's primary role is to provide analytical support by providing marketing and consumer insights to inform our direct marketing learning agenda. <br>
<br> Senior Analysts in Direct Marketing provide analytical, strategic thinking and leadership skills to deliver greater return on direct response marketing investments. Focusing on acquisition and retention, the analyst brings to bear strategic frameworks and thinking, in-depth data analysis and an understanding of marketing processes to make specific recommendations to leadership. The analyst also engages in the execution of those recommendations to ensure goals are met. The analyst is expected to bring scientific rigor to marketing, fostering a test-and-learn approach to marketing investment decisions with the end goal of maximizing the effectiveness of marketing efforts. Also demonstrates a thirst for knowledge and natural curiosity that leads to continuous improvement in analytical techniques used and in marketing processes, as well as to the continuous development of new hypotheses for winning approaches. Helps make data-driven marketing decisions while collaborating within a matrix environment. <br>
<br> Essential Functions <br> • Supports the design and analysis of direct marketing campaigns <br> • Works with the Retention team and external stakeholders to identify key business issues <br> • Develops analytic frameworks required to analyze marketing strategy <br>
• Under supervision, manages general analytical and/or marketing strategy projects <br><br> Basic Qualifications <br> • Bachelor's degree <br> • Minimum of 3 years related experience; Or, Master's degree and 1-3 years experience <br>
• Broad application of principles, theories, and concepts in statistics, plus working knowledge of other related fields. <br> • Must know how to manipulate databases, and manipulating existing reports and generate new reports <br>
• Experience with MS Excel, and SAS, SPSS or another statistical analysis package <br><br> Preferred Qualifications <br> • Previous experience with SQL <br> • Experience doing regression analysis using SAS <br> • Understanding of statistically designed tests and response models <br>
• Excellent organizational and communication skills required, both oral and written <br> • Flexible and creative, with a collaborative work style. Ability to establish and maintain effective working relationships <br> • Attention to detail and strong follow-through <br>
<br> Primary Location: California-Oakland-Kaiser Center 300 Lakeside St.<br> Scheduled Hours (1-40): 40<br> Shift: Day<br> Working Days: M-F<br> Working Hours Start: 8am<br> Working Hours End: 5pm<br> Schedule: Full-time<br>
Job Type: Standard<br> Employee Status: Regular<br> Employee Group: Salaried Employees<br> Job Level: Individual Contributor<br> Job: Sales and Marketing<br> Public Department Name: Consumer Loyalty & Retention<br> Travel: No</div>
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</div><br><br clear="all"><br>-- <br>Leora Lawton PhD<br>Executive Director<br>Berkeley Population Center<br>350K Barrows Hall<br>(of) 510-643-1270<br>(m) 510-928-7572<br><a href="http://www.popcenter.berkeley.edu" target="_blank">www.popcenter.berkeley.edu</a><br>
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